LUXTURNA HCP sitehttps://luxturnahcp.com/
Role: User Research, Information Architecture, Visual design, User Testing, Illustration
Duration: 12 weeks
To ensure we where building the right product and align on business objectives we kicked off the project by conducting stakeholder interviews, creating anonymous doctor surveys, and revieweing click rates on the existing site.
Create a user friendly Information Architecture that provides the information physicians need when evaluating treatment decisions.