Pfizer Manufacturing Video
Role: Art Direction, Illustration
The Pfizer Global Marketing team needed a way to outline to Pharmacists and Healthcare Practitioners the benefits of prescribing Pfizer brand name medications. The solve was to create a visually engaging video that would outline their manufacturing process Pfizer, commitment to quality, and the heritage behind the brand.
The challenge was to:
- Present data, processes in infographic style so that could be easily translated in multiple languages
- Visually represent concepts such as experience, quality, excellence cross culturally
- Represent global market visually
- Visually correlate manufacturing process with a commitment to the environment