The Blank Wall Responsive Websitehttp://theblankwall.nyc/
Role: User Research, Information Architecture, Visual design
Industry: Interior, Textile design
Duration: 4 weeks
Specializing in both soft home furnishing and custom surface design The Blank Wall needed a web presence that attracted partnerships with architects, interior designers, private clients and in house recruiters. The solve was to create a responsive website that was informative and highlighted the clients strengths
The Blank Wall has a problem, they are not showcasing their talent and feel like they are not growing creatively and professionally. I believe creating a responsive, CMS powered website would be a cost effective way to target potential clients and drive business.
Next I needed to identify the key objectives to solve the problem: